Why choose DFX for Video Production?

DFX Production began in 1998 in a small town of North-East, GA. Since then the video efforts of DFX have been felt on both sides of the US. From California to Florida, DFX has brought innovative video production solutions to companies of all different sizes. With a distinct expertise in the post production process, DFX can offer award winning quality for your video project.

The more than 10 years of video experience is a valuable asset that not every video production company can offer. Currently located in Richmond, VA, DFX is owned and operated by Seth Wood. He has overseen video shoots for companies like Garden of Life, Avaya Telacommunications, Texas Instruments, The Susan G. Koman foundation and many more. Just check out the DFX CLIENT LIST. He has a distinct eye for quality lighting, angles, locations, talent, crew and more. You shouldn't have to settle for an average or sub-par results. Contact DFX today to begin promoting your business or service through the magic of video production.

Video Production Pricing

DFX understands that every video project is different and each budget is affected by the details of the project. If you desire to produce one of the videos listed, a storyboard or outline of the project should be created to help provide an acurate budget. Fortunately, DFX can offer you a free consultation to help get the details of your video project. With these details DFX can generate a FREE quote.

For a special events, DFX has set prices and packages available.

If you are a producer or creative director at an advertising agency and have a good understanding of how much time your video project will take, here is a list of day & hourly rates.

Production / Pre-Production
- Camera Operator - $65 per hr
- Key Grip - $35 per hr
- Director - $95 per hr
- Associate Producer - $75 per hr
- Production Coordinator - $55 per hr
- DP - $150 per hr

Post Production - Final Cut Pro / Avid
- HD Post Production - $75 per hr
- SD Post Production - $65 per hr
- Audio Post Production - $65 per hr
- GFX & Animation - $85 per hr
- DVD Authoring - $65 per hr

DOWNLOAD the DFX MEDIA KIT

DOWNLOAD the DFX LIST OF CREDITS

Production Form

Printable forms to help with the video production process

Video Production Request Form
Detailed Video Production Quote Example
Video Production Schedule Form
Confidentiality Agreement Form
Video Production Contract Example
Video Change Form
Website Design Change Form
Usage Agreement Form
Credit Card Authorization Form
Talent Audition Form

VIDEO PRODUCTION TECHNIQUES!

Video production techniques use recorded visual and oral messages to present information to the public, primarily via tapes or disks. Although many people now prefer video as a means of getting information, public agencies are just starting to tap its potential use.

A video is worth a thousand words. An easily-understood video is more useful to some people than reading or hearing about it. With the nearly universal availability of television and web emphasis on visuals in today’s society, videos have a role in business planning and marketing that has yet to be fully explored.

Videos are used to introduce people to meetings and hearings. Set to replay endlessly, videos present the same message each time without variation. Because these repeated messages are "canned," they should be presented in an informative, lively, and friendly manner.

Agencies use videos to document a planning process. They can document proceedings of events in a public participation process. Viewers are thus exposed to a wide range of participants and their concerns. Focus group proceedings are frequently recorded on video for later replay and analysis.

Videos help ensure that a consistent message is conveyed during a series of meetings or other events, particularly when different staff members are in charge.

Videos reach a broad audience for participation. People who cannot be reached in any other way often respond to video. Presentation software is now available to provide viewers with information they can play in their DVD players.

Agencies often distribute videotapes over a large geographic area and in more than one language. They frequently clarify a complex process to supplement an oral presentation.

Costs of producing videotapes vary. Simple videos produced in-house are inexpensive but may not be successful in reaching the target audience with the right message. An amateurish production may alienate people from an agency's approach or goals, because its unprofessional quality reflects on the caliber of the project itself. A more professional production is expensive initially but more cost-effective in the long run. Reproduction of DVD's is relatively cheap.

Length varies in accordance with the message to be delivered: videos are prepared with a brief message or with more substantive content.

Production frequently requires outside assistance. Although personal recorders are widely used, video production should be professionally and competently produced, using professional-quality equipment.

Video production techniques are often part of a media strategy. A video can be released for use on television as camera-ready copy. An agency thus provides the news media with an accurate portrayal of a process or project to be shown as part of regular programming. Videos are a good means of providing information about meetings or ongoing planning processes.

Videos incorporate a variety of technologies such as live action, computer images, graphics, maps, and charts. They can be produced incrementally. Slide shows can be augmented by scripts. Scripts can be recorded and slides shown at pre-determined intervals. A finished script and storyboard (picture sequence) can be developed and turned into a video. Special equipment and processes are required to transfer computer information onto tapes, and the level of quality varies.

Videos are not two-way. Unless special provision is made for an individual to respond, the viewer watches a message without being able to give feedback and without hearing opposing views. Thus, a video should include a means of contacting or obtaining additional information. Some cable television stations use interactive techniques, including playing a video and allowing responses from viewers by telephone.

Video techniques are rapidly changing. While videos are available now principally via home rentals, the web. or scheduled programming, in some localities it is already feasible for viewers to call in to view non-scheduled material immediately or at a viewer-chosen hour on a specific channel. Increasingly interactive techniques are being developed in the media.

Agencies sometimes over-estimate viewers’ attention spans, making videos too detailed or too long. A good norm is probably 3 to 5 minutes. Agencies should seek sound professional advice about how to define their message effectively and with an appropriate level of detail. For easy comprehension and retention, a good video strikes a balance between substantive information and simplicity.